Make the most of now

I have this thing for good advertisements. They make me very happy,U know the kind of feeling that everything is all right with the world. So there are moments when i am just watching the tv randomly,and this ad comes up,and i sit up and start thanking God for them. When i watch an ad,it makes me think about the long process that must have gone into making it and in contrast how little time there is in a ad for us to see everything that has gone into it.
Current ones that i love are:
I love all Vodafone ads and i should look up the agency who are behind the gr8 stuff.
The one where a guy goes to check his result in college and he has passed and he doesnt know how God can be so kind to him.He is desparate to tell this to someone,partly to make sure that its really true.
Another one,where a girl gets into an elevator mindlessly busy with her own self.She gets in,door closes. Now she begins to realize this other person in the lift is a celebrity(obviously supremely handsome and smart). Now her dilemma is to act normal because she doesnt want to appear star-struck although she is, completely!! And so she acts as if this is a normal everyday situation,and she has celebrities entering into lifts everyday. The lift reaches a floor,door opens,there are cameras flashing away as soon as the celebrity appears. He gets out into the papparazi. That leaves our girl alone in the lift,finally the experience sinking in,and she is hyperventilating just thinking about what just happened.
They are truly amazing ads,because of a simple concept(read no billion dollar celebrity special appearance),something that can happen in your life(ok the celebrity+lift thing might not happen so often)so u feel a instant rapport with the product,and the expressions which say it all.
Also the latest ones which are running everywhere there is place between the T20 overs,with the Cute White Things(so adorable!!) are really nice.This is another concept which shows great taste and simplicity in the ad.Like only white and shades of grey are used in the display still conveying emotions so beautifully. And the perfect gibberish voice for those CWT's make it very interesting to watch. It has set a high standard for animation ads that we have these days.
Here's to ad-making and simplicity.